BTL Pro was founded in 2016 by Tom Lipetz and Lior Saranga with one clear frustration: great brands losing their edge with weak merch.
We’re a Tel Aviv based team of thinkers, makers, and merch nerds
who live at the intersection of fashion, function, and brand identity.
Just high-quality, design-forward branded merchandise that reflects who you are, elevates your image and make you impossible to ignore.
With boutique in-house production facilities in Israel, alongside a network of trusted global partners in Turkey, China, and India, we control every detail. Your vision, executed flawlessly.
First Impressions
Don’t Get Second Chances
Your merch speaks. Even when you don’t.
Cheap materials and careless branding speak louder than words.
They tell your team you didn’t care.
They tell your clients you didn’t think it through.
They tell the world your brand is forgettable.
We make sure it says something better:
That you value quality. That you notice the details. That style matters.
Your team wears it. Your clients hold it. Your audience sees it.
Make every moment count.
What We Do
We don’t just brand products - we build brand presence.
From apparel and accessories to welcome kits and premium gifts, we design each piece to strengthen your culture, ele your image, and amplify your presence.
No shortcuts. No compromises.
Just premium, tailor-made merch your team wants to wear, not because it’s free.
Full Service, Fully You
We start with your vision - not a catalog.
Every project begins with understanding who you are, what your brand stands for, and how that should look and feel in the real world.
Then we make it real - through the right products, materials, branding methods, packaging, and logistics.
Fast when needed. Flexible by design. And always perfectly on-brand.
Who It’s For
We work with brands that care how they show up. Companies that know style isn’t extra - it’s essential.
Our clients include global tech leaders, design-savvy enterprises, and high-growth, brand-driven startups.
Different sizes. Different sectors.
Same mindset: They don’t settle for generic. Neither do we.
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